How to pick the best payment gateway for your e-commerce app

    mobile payment gateway

    Mobile applications have made it extremely convenient for people to have access to services and to buy products within the realms of their comforts.   Mobile app developers are keen to ensure that end users get a highly satisfying experience while they go through mobile applications for various purposes.

    Plenty of unique facets form the basis of a mobile application such as mobile design, typography, content, and navigation process. The reason there is a drastic shift from desktops to mobile phones is that mobile app development companies have managed to create a useful alternative for the customers.

    Today, every business strives to have a mobile application irrespective of the industrial sector they belong to. As a result, they ensure that the customers get access to their services without much hassle. They interact with end users directly, get to know their feedback, and respond to it accordingly.

    When you offer services or goods, your mobile application must generate revenue. To make it happen, you need to implement a solution that manages to work for the betterment of your business and according to its requirements.

    Often, business owners tend to get confused regarding what type of payment gateway they should use. Not only it helps you in enhancing the payment process, but it also improves the app’s UX. However, it is important to understand the relationship between payment gateways and shopping carts before developing a fully functional ecommerce app.

    A payment gateway is an Internet service that merges into an app’s shopping cart and gathers

    payment data given by customers at the sign-out. It encrypts the information and transmits it to the concerned banks for confirmation. It covers a broad range of processing activities as part of services offered by a particular business. Every gateway renders a practical option that allows merchants to give their banking details to complete a transaction. Payment gateways and e-carts both have different places in the process of transacting.

    E-carts or shopping carts allow end users to choose items they want to buy and then calculate the total amount they need to pay, including taxes and shipping charges. Once you have booked your order, then you are asked to provide your payment data which is managed by the payment gateway.

    There are various payment gateways like PayPal, Authorize.Net, Adyen, and Stripe that usually complement the E-cart user experience of a mobile application. Here are few considerations on how to choose the best payment gateway for your mobile app.

    1. The payment gateway must compliment e-commerce platform

    The first step is to determine the gateway payment suitability for e-commerce business. It is important to know that it is dependent upon the type of e-commerce platform you use. There is a big range of extensions or plug-ins that help you in integrating prominent payment gateways. It is always better if you pick a payment gateway that has an extension for your e-commerce platform.

    1. Whether it is convenient for your target audience or not

    It is important to determine whether the payment gateway supports the payment techniques your target audience utilizes or not. If it is not so, then your business will witness a severe decrement in sales. Almost every payment gateway complements the highly established Master Card or Visa worldwide.

    1. Whether you prefer two separate accounts, i.e. payment gateway, and merchant account or not

    Few payment service providers offer a payment gateway only, for example, PayPoint, and you are supposed to have a separate merchant account in such cases. However, there are plenty of cohesive payment service providers that offer both types of accounts in a combined source, for example, PayPal.

    It is quite evident that having a combined payment provider source enables you to get information without much hassle. Small businesses should have a combined source, and big companies should have their separate merchant account.

    1. The time length of the contract

    Few payment service providers cage merchants into long lasting contracts. This might cause a problem if you are not satisfied with your provider’s services. The remaining ones give their customers a considerably flexible monthly contract.

    1. Whether you want to get their payment details directly or not

    There are various ways you can ask for your customers’ payment information, such as payment details directly given to your server through a payment form on your application or payment details through your application by redirecting them to an anchored payment page. It becomes your responsibility to decide which one you like to prefer. It has become significant for everyone to understand PCI information security standards.

    1. The experience you get as a customer

    It is critical to comprehend that your experience defines the quality of your provider’s services, so you need to ensure the payment gateway does exactly what you want it to do. Moreover, you should determine whether you want recurring payments from end users, or you want to take payments on givers’ behalf so that you get a satisfying experience.

    1. The provider is brand image

    Before proceeding further with your deal, you need to ensure that your payment service provider is highly renowned or famous and has a highly qualitative brand image. Various providers struggle at maintaining a good reputation as they block merchants’ money for no logical reason.

    Author Bio: Shahid Abbasi is a big time tech geek working with the best mobile app development company, Peerbits. He has a proven efficiency over designing mobile apps for the enhanced UI/UX for websites and mobile apps.